FALL BESTSELLERS

View all

Pulse Fish Lures Side Piece

Order Now

TOP HERRING BAITS RIGHT NOW

These top-performing baits are expertly designed to mimic herring, making them a must-have for anglers looking to reel in more trophy catches.

SOFT BAIT

Who doesn’t love the variety of fish you can catch on soft bait lures? Soft plastic offers many advantages to mimic the texture and movement of real food. Check out our variety of worms, grubs, crawfish, lizards, frogs, and more.

View all

HARD BAIT

Hard bait lures are considered a go-to for when you do not know where the fish are in the lake. Take a look at our crankbaits, minnows, spinners, buzzbaits, jerkbait, and more.

View all

TERMINAL TACKLE

Terminal tackle is one of the most often overlooked, but vital tools in your tackle box. You don’t want to lose your lure or your fish so make sure to update your fishing line, hooks, weights and sinkers often!

View all

SPINNERBAITS

Featured collection

View all

CRANKBAITS

View all

FISHING LINE

View all

ROD & REELS

Every angler can appreciate the feeling a new fishing rod and reel brings the first time you take it out to the water. Having the right equipment to cast and retrieve your lure is a crucial piece of the puzzle when searching for your trophy fish. Treat yourself to a new rod and reel this season!

View all

ACCESSORIES

View all